Girls are making memes of themselves with bruises and cuts resulting from supposed sexual encounters. Influenced by the new film 365 Days (streaming on Netflix), girls and young women are posting the images on TikTok.
In the film, a woman “falls victim to a dominant Mafia boss who imprisons her.” As one reviewer wrote, “With scenes glorifying physical bondage …, ‘365 Days’ ends up romanticizing forced sex and manipulation.”
The trend is described by journalist Ellie Fry in a story in The Independent:
…For young users on TikTok, the graphic scenes in 365 Days are perfect fodder for viral reaction videos and satirical memes about violent sex. The hashtag #365dayschallenge has amassed over 20 million views at the time of writing, while #365days has gained over two billion views on the app to date, with contributions centering around jokes about sex-related injuries and assault.
Some users have shared footage of their friends’ bruises, accompanied by the caption “so my friend watched 365 days with her boyfriend.” Others joke that they’d like to be captured by Massimo, trivializing his catchphrase, “Are you lost, baby girl?,” to which users respond “Yes, Daddy!” One of the film’s most infamous scenes, in which Massimo violently forces Laura into an embrace, has been reenacted in numerous videos, seeing male TikTok users pretend to grab their partners by the throat.
Culture Reframed’s Dr. Gail Dines appears in the story discussing the damaging effects of normalizing violent sex: “Hypersexualized media and porn work to groom young people into internalizing the belief that ‘rough sex’, is [normal], legitimate, and an accepted form of sexual play. Boys learn this from media, video games, and mainstream hardcore porn, and girls use porn as a guide to what boys and men want.”